Whether your new livery company is just taking off or business has reached a slow point, marketing is always a good tactic to jump-start business again. There is plenty of ways you can market and advertise your services on the internet these days; are you ready to get started?
Here are five ways your company can use online marketing techniques to its advantage:
#1: Social media: It’s time to jump on the Facebook, Twitter and even LinkedIn bandwagon. Tweet and share company news on these social sites and connect with the community.
#2: Blogging: Giving your clients an “inside look” at your company will not only build better relationships but may also boost your company’s page rank on the search engines. Make sure you keep content fresh, relevant and interesting!
#3: E-mail Campaigns: This is a great way to connect with your clients on a monthly or even bi-monthly basis. A good strategy would be to send coupons, promotions and other great deals to clients who sign up for them.
#4: Newsletters: Let customers know what is going on in terms of company news. This constant contact will keep customers coming to your site and keep your brand fresh in your consumers’ minds.
#5: SEO strategy: A search engine optimization strategy is a great way to boost traffic to your website and in turn, sales. Keep content on your site relevant, well written and keyword-rich.
Branding your company online is an excellent way for your livery business to beat even the worst recession. We hope you take these tips and put them to good use… you may see a spike in business sooner than later! Once your clientele begins to grow again, do not hesitate to contact our agency, too. We would be happy to go over your coverage and make sure you are 100% protected.